Whether you’re looking to attract more event business, boost your reputation as an industry leader or grow your online reach, casinos can benefit from tried and true marketing strategies. From boosting discoverability to prioritizing player trust, these casino marketing tips will help you evolve from an average competitor into a top-of-the-class casino.

There’s something about gambling that seems to inspire people to cheat, steal and scam their way to a jackpot. This is why casinos place so much emphasis on security. And, of course, why they offer so many extravagant inducements to big bettors — free spectacular entertainment, luxurious living quarters, reduced-fare transportation and the like.

Despite being one of the longest movies Martin Scorsese ever made, Casino never lags and is filled with brilliant side-plots and characters. It’s also the movie that really put Sharon Stone on the map as a leading lady. She deserved the Oscar, which she was unjustly robbed of.

Casinos are a fun, exciting places where you can let your hair down and enjoy some risk-taking excitement — but they’re not as glamorous as the ones in the movies. Casinos are often dimly lit, gaudy and have stimulating, upbeat music. They usually have plenty of places to eat and drink, as well as games ranging from poker to roulette. Then there’s the adrenaline rush of not knowing if you’ll hit it big or lose your shirt. This is what makes casinos attractive to so many people.