Beneath the flashing lights and free drinks, casinos stand on a bedrock of mathematics engineered to slowly bleed patrons of their cash. For years mathematically inclined minds have tried to turn the tables, but the best way to beat a casino is simple: don’t play.
Casinos offer a wide variety of gambling games. Most popular are card and table games like poker, blackjack, and roulette. However, many casinos also offer traditional Far Eastern games such as sic bo, fan-tan, and pai gow.
Because of the large amounts of money that are handled, casinos must be vigilant about cheating and theft by both patrons and staff members. To combat this, casinos often have cameras placed throughout their premises and use other security measures.
In addition, most casinos offer high-end amenities and services that can attract event planners and group business. These can include luxurious hotel offerings, cutting-edge technology, and flexible event and entertainment spaces. To attract these groups, it is important for casino marketers to focus on their unique offerings.
When considering a marketing strategy, it is important for casino marketers to remember that consumers trust each other more than they do brands. As such, it is important to showcase positive reviews and testimonials on your website. Additionally, consider promoting video testimonials from happy guests and lucky winners on social media. Finally, be sure to target your ads to event planners in similar markets or sister cities using Cvent’s Competitive Ads to drive group bookings.