Whether you stride into the Las Vegas strip or an illegal pai gow parlor, a casino is designed to lure you in with lights, sounds, and physical design. You walk in with confidence and a wallet full of cash, planning on a little fun gaming and maybe two rounds of cocktails. But hours later you find yourself wondering what time it is, how many drinks you’ve had, and how much your wallet has changed in the process.

In Casino, Martin Scorsese portrays the dark side of Sin City’s history, which is woven throughout the movie. From the violent torture of De Niro’s character with a vice to the car bomb explosion that killed Sharon Stone, Scorsese does not hold back when it comes to capturing this side of Vegas. But for the most part, he maintains a taut thriller that never lags or runs out of steam.

But it’s important to remember that casinos aren’t just gambling establishments. They also offer a variety of luxurious amenities, cutting-edge technology, flexible event and entertainment spaces, spas and health clubs, and delicious restaurants. For this reason, casinos must be marketed as an overall destination rather than just a place to play games for money. This means using proximity marketing to target people in the area, promoting events and group business, and optimizing for keywords related to their unique offerings. Moreover, they must ensure that their branding is consistent across all channels. In addition, they need to prioritize transparency and clarity in their policies, terms & conditions, and regulations.